Telia launches new mobile broadband subscriptions
"The upgrade to turbo-3G+, the increased number of surf zones and our future investment in 4G are providing the faster speeds our customers need. Swedes have really taken to the idea of being constantly connected, but data consumption varies significantly between high-frequency consumers and other customers. We are now adjusting our prices and offers for those who use a lot of capacity," says Erik Hallberg, Head of Mobility Services at TeliaSonera in Sweden.
In addition to higher speeds, the upgrade to turbo-3G+ will enhance the capacity of all existing mobile broadband customers. Turbo-3G+ will initially cover approximately four million residents. It will be also available in cities with populations exceeding 50,000 as well as vacation destinations in the mountains and along the coasts.
Starting March 23, it will be possible for both private households and business customers to sign up for Telia's new mobile broadband subscriptions. The new subscriptions include a limited amount of data every month, which means that customers can choose the subscription that meets their own needs. The majority of consumers use less than 3 GB per month.
The new subscriptions for private households are:
• Premium Fri for 249 SEK/month – for customers who want to surf, send e-mails every day and sometimes watch web TV, listen to web radio and watch video clips. Telia Säker lagring with 10 GB storage space included (value of 39 SEK/month.). 5 GB/month. included with highest possible speed*.
• Premium På gång for 229 SEK/month – for customers who want to surf, read the news, send e-mails every day and sometimes watch web tv, listen to web radio and watch video clips.
3 GB/month included with highest possible speed*.
• Premium Start for 39 SEK/month – for customers who want to surf and send e-mails occasionally for 29 SEK/day for all types of traffic with a maximum cost of 399 SEK/month.
1 GB/month included with highest possible speed*.
*If the data volume limit is reached, the speed is automatically lowered to 57 Kbps for the current month still allowing the customers to surf on the internet, send and receive emails with a maintained user experience. A message will then be sent to the customer's laptop informing them that they can purchase additional data capacity with the highest possible speed for 149 SEK/5 GB. All mobile broadband subscriptions include secure surfing with antivirus and firewalls, e-mail, start-up support and one month's confidence guarantee.