Azercell, part of TeliaSonera, becomes Eurovison 2012 Presenting Partner

Azercell, Azerbaijan's largest mobile operator, will be the Presenting Partner of the Eurovision SongContest 2012 in Baku, Azerbaijan. The three shows, Semi-Finals on 22nd and 24th of May and theFinal on 26th of May, will be televised live.

The Eurovision Song Contest has a rich tradition and heritage, dating back to 1956. It is one of the few truly pan-European television programmes transmitted live via the Eurovision satellite network, in prime time on free-to-air television, as well as online. The three shows attract a total of over 100 million viewers throughout Europe and beyond.

As the Eurovision Song Contest's Presenting Partner for 2012, Azercell has been granted extensive pan-European media, association, event and new media rights for the upcoming events in Azerbaijan.

The agreement, which is part of an international commercial and marketing platform developed by the EBU for the Eurovision Song Contest, was negotiated by T.E.A.M. (Television Event and Media Marketing AG) based in Lucerne, Switzerland. T.E.A.M. is the worldwide exclusive marketing agency for the commercial rights of the Eurovision Song Contest since 2004.

2007 TeliaSonera was the Presenting Partner of the Eurovison Song Contest in Helsinki.