TeliaSonera - main partner for the Sustainable Seas Initiative
The Nordic and the Baltic region is TeliaSonera's home market. Few other companies have such a large proportion of their activity based around the Baltic Sea. TeliaSonera is now involved in the Sustainable Seas Initiative, a project focusing on the environment, youth and the sustainable growth of the Baltic Sea Region. The project gives TeliaSonera a unique opportunity to contribute to promoting the work around a sustainable development in the Baltic Sea region, the hub around which more than 20 million of TeliaSonera's customers live and work.
“The Baltic Sea region is very important for TeliaSonera. We want to contribute to concrete actions to develop the region towards a sustainable future. Along with the Sustainable Seas Initiative, we will draw attention to the challenges faced, and the efforts and the positive results which have been attained,” says Cecilia Edström, Senior Vice President of TeliaSonera.
The most important ambassador for the Sustainable Seas Initiative in the Baltic Sea region is the brig Tre Kronor af Stockholm, a unique 46 meter long vessel from 2008 built according to the original from the 1850s. In July and August, the ship will visit 10 ports in Sweden, to create a focus around the Baltic Sea's future development and sustainability.
“The Sustainable Seas Initiative, will together with TeliaSonera, work to promote the Baltic Sea environment and develop young people's cooperation and leadership in the Baltic region. We believe that it is through technological innovation and entrepreneurship that we can achieve the targets,” says Göran Lindstedt, CEO, Briggen Tre Kronor.
The start of the international part of the Initiative is in late August when the ships godmother H.R.H. Crown Princess Victoria attends a seminar on Kastellholmen in Stockholm. The Brig then continues to Helsinki, Tallinn, Riga, Hamburg and Copenhagen.
The Sustainable Seas Initiative began in September 2011 and is a cross-boundary cooperation that cuts across commercial entities, nonprofit organizations, academia and the public sector. Participating in the initiative is currently, in addition to TeliaSonera, among others, the Swedish Royal Court, WWF, the Foundation Keep Sweden Tidy, C2 Vertical Safety, MSC, Baltic Sea Action Group, Ministry of Environment, and the University of Stockholm.