Companies have the opportunity and the responsibility to raise awareness about how their business, services and products affect children and children’s rights. This is especially important when it comes to services that are used by children and have a significant impact on them. Around one third of the world’s internet users are children under the age of 18. It is therefore very important to Telia to raise awareness of how to protect and empower children online.
We have chosen to approach a number of stakeholders to increase awareness of children’s rights in relation to our services. Our YOUNITE volunteers meet children in schools for workshops about life online. We educate our employees on children’s rights and how to talk to children about their life online. We inform our customers who are also parents about online challenges and opportunities for children. We discuss children’s rights with industry peers and share best practices, and we use our communication strength to inform the public about relevant issues regarding children online.
The biggest challenge for a company when it comes to increasing awareness is to define how the awareness is relevant for its stakeholder and how the stakeholder can connect that to the company’s own operations.
Through our awareness-raising activities we work on the 1st and 10th principles of the Children’s Rights and Business Principles.