As a company we do not have expertise about children and children’s rights, which is why it is so important to listen to those who do. We work with children’s rights organisations in order to integrate a children’s rights perspective in our business operations, such as product development and communication. Through our partnerships with children’s rights organisations, we can integrate the child perspective early in our processes. These partnerships give us constant access to accurate knowledge, the latest research and understanding of children’s perspectives.
Some partnerships are more specific and emerge from the nature of our business. It is right and necessary to support the fight against child sexual abuse material through partnerships, since this material is spread using our technology. It is also natural to support child helplines, since their business is built around our services – phone calls and web chatting.
The biggest challenge when it comes to partnerships is to define the specific company need for the partnership and to find the correct match.
Through our partnerships we embrace the 10th principle of the Children’s Rights and Business Principles.