Technology is the basis of everything we do, and we want to use that technology to secure and promote children’s rights. Digital environments are full of opportunities to play, meet friends and develop digital skills. Through these activities, children develop physically, mentally, emotionally and socially. They learn skills that prepare them for a life in a rapidly changing digital society. At the same time, we must try to prevent and alleviate any potential harmful impact that digital technology may have on children’s health and well-being, and actively seek opportunities to improve children’s health using new technologies.
The biggest challenge for a technology company is to understand the balance between limiting children’s use of technology to protect them and offering the technology for children’s empowerment.
Developing new technologies and solutions is part of our commitment to the 4th and 5th principles of the Children’s Rights and Business Principles.