We work with children’s rights organizations in order to integrate a children’s rights perspective in our business operations, such as product development and communication.

Through our partnerships with children’s rights organizations, we can integrate the child perspective early in our processes. These partnerships provide us up to date  knowledge through the latest research and understanding of children’s perspectives.

Through our partnerships we embrace the 10th principle of the Children’s Rights and Business Principles.

In October 2020 TeliaCompany President and CEO Allison Kirkby spoke at Global Child Forums Digital Action Labs on the advantage for business to engage with children’s rights. At Telia we believe that the internet enriches children’s lives and we have a responsibility not only to see to it that they can use our services safely, but also listen to them and understand how they behave and how they use the internet. Click on this link to view the interaction.

On the photo Allison Kirkby, President and CEO of Telia Company and Ruben Brunsveld, moderator of the event, Senior Advisor at Enact Sustainable Strategies.

World Childhood Foundation

Telia Company is a co-founder of World Childhood Foundation. The partnership has developed to focus on keeping children safe and in control online. Childhood is an active contributor and  lead NGO in the Children’s Advisory Panel work. Childhood also supports in the work of integrating the Children’s Rights and Business Principles. For example, Childhood supported in creating Telia Company’s children’s rights e-learning available to all employees.

Save the Children

Telia Company has a strong partnership with Save the Children in Finland and Sweden.  Save the Children Finland was an important partner in creating the  Children’s Advisory Panel in 2016, and has continued to actively support us in our work to better support children's rights in the digital world. For example together we developed our online gaming principlesSave the Children Sweden has supported us to assess our operation’s impact on children’s rights with the aim to support and respect children’s rights in our daily operations’, using the Children's Rights and Business Principles as a framework. For example together we developed our children’s rights and marketing guidelines and trained our marketing teams.

Telia Company has also formed partnerships on local country level on child safety issues.


The largest telecom operators in Sweden have joined forces and formed a telecom alliance against sexual exploitation of children online, in partnership with Sweden’s hotline organisation ECPAT Sweden. The members of the coalition will work to prevent and obstruct that their services are misused by perpetrators.

We cooperate with  or support child sexual abuse material reporting hotlines in various ways in  the Nordics and Baltics.

self-regulatory initiatives

Telia Company is a signatory to a number of self-regulatory initiatives in the area of protection of children online:

We participated in the Broadband Commission for Sustainable Development’s working group on child safety online, contributing to the report Child Online Safety: Minimizing the Risk of Violence, Abuse and Exploitation Online.


We support national child helplines providing free and anonymous phone-lines for children in all our core markets. We have focused on increasing awareness and supporting the development of  solutions for children to reach the helplines via chat, primarily on mobile, as that seems to be the preferred way for children to communicate.

In spring 2020, Telia Company committed to a SEK 3 million donation  to enable more children to contact and be helped by the Swedish child helpline Bris. Children who are worried about the coronavirus disease are contacting Bris and children from exposed homes are experiencing particular difficulties. Bris will use Telia Company’s donation to upgrade communication services and to finance the increased number of incoming calls.

Since 2017, Telia Estonia has partnered with the local child helpline in the anti-cyberbullying campaign Greatest Courage. A live chat service is available on the Greatest Courage website, where psychologists answer anonymous questions 24/7.  During the Greatest Courage campaign, the number of contacts to the local child helpline has increased by  250% compared to before the campaign was launched. Read more at


If you are a child with a problem and don’t feel you have any adult to talk to, then you can turn to a national child helpline for support:









On Safer Internet Day 2021 Telia Company invited youngsters and their parents and caregivers to a two-day virtual event focusing on online safety and digital skills needed to enjoy and explore the internet safely with a particular focus on misinformation

Read more about Safer Internet Day