Telia customers to get Athens Olympic Games content on their mobiles

Telia customers to get Athens Olympic Games content on their mobiles

Telia's 3.7 million plus mobile customers will be able to experience
this summer's Olympic Games directly via their mobile handsets. As the
exclusive mobile operator in Sweden, Telia can offer its subscribers
video content from the Olympic Games in Athens. Mobile users will be
able to choose from a host of Olympic services, irrespective of whether
they have a GSM or 3G handset.

"Our combined mobile network gives up new opportunities to offer even
better services via mobiles. We aim to help our customers discover how
these new services can brighten their day and make life easier, which is
why we are both proud and delighted to be able to offer users this
unique opportunity to experience events at this summer's Olympic Games
on their mobiles, " says Marie Ehrling, Head of the TeliaSonera Sweden.

In an agreement with Sveriges Television (SVT), which owns the
broadcasting rights in Sweden for the Athens Olympics, Telia has been
granted sole rights to offer SVT material from the summer Olympic Games
via mobiles.

"The IOC, International Olympic Committee, has given us the opportunity
to offer Olympic Games rights to mobile services too. We are delighted
to be working with Telia, who are probably the first and only mobile
operator in the world that can now offer its customers video content
from the Olympic Games in Athens on their mobiles," says Remy Nilson,
Head of Sport at Sveriges Television. The Olympic Games are usually a
highpoint for TV viewers and to see the Olympics on their mobiles means
they can follow events wherever they are.

The Summer Olympic Games in Athens are being held from 13-29 August this
year. Whether they are watching in the flesh, on TV or via a mobile
phone, Swedish viewers can expect plenty of thrilling and exciting
action. Swedish athletes with high hopes for medals include Carolina
Kluft, Christian Olsson, Kajsa Bergqvist, Stefan Holm and many others.
Telia will announce which mobile Olympic services it will be offering
nearer the time.

For further information journalists can contact:
Ola Kallemur, TeliaSonera´s Press Service, +46-(0)8-713 58 30

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